Home Tickets Fan Guide Bowl Events Groups Sponsors Media Center St Jude Bowl History Contact Us Contributing Sponsors Paul "Bear" Bryant coached his first bowl game at the Liberty Bowl in 1959 against Penn State. 2010 Liberty Bowl AutoZone Liberty Bowl • 3767 New Getwell Road • Memphis, TN 38118 (901) 795-7700 Phone • (901) 795-7826 Fax